{"product_id":"it-just-works","title":"It Just Works","description":"\r\n\t\t\r\n\t\t\r\n\t\t\u003cstyle type=\"text\/css\"\u003e.cs97DFFCB{12pt;font-weight:normal;color:#000000;font-style:normal;Times New Roman;} .cs3270F94{margin:0pt 0pt 0pt 0pt;text-align:left;text-indent:0pt}\u003c\/style\u003e\r\n\t\r\n\t\u003cp class=\"cs3270F94\"\u003e\u003cspan class=\"cs97DFFCB\"\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle. In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact. This book will show you how to:Uncover problems that your customers don't even know they have.Harness psychology to make your products attractive.Craft a compelling product vision and build a culture that supports it.Communicate with a clarity that cuts through the noise.Master simplicity to build products that customers crave. Drawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.\u003c\/span\u003e\u003c\/p\u003e","brand":"TDLC","offers":[{"title":"Default Title","offer_id":42801666359376,"sku":"9781035082018","price":36.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/2428\/files\/9781035082018_1.jpg?v=1785200346","url":"https:\/\/beaumarisbooks.com.au\/products\/it-just-works","provider":"Beaumaris Books","version":"1.0","type":"link"}