{"product_id":"from-the-ground-up","title":"From The Ground Up","description":"\r\n\t\t\r\n\t\t\r\n\t\t\u003cstyle type=\"text\/css\"\u003e.cs97DFFCB{12pt;font-weight:normal;color:#000000;font-style:normal;Times New Roman;} .cs3270F94{margin:0pt 0pt 0pt 0pt;text-align:left;text-indent:0pt}\u003c\/style\u003e\r\n\t\r\n\t\u003cp class=\"cs3270F94\"\u003e\u003cspan class=\"cs97DFFCB\"\u003eTHE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.The only thing scarier than a new idea is an old one.Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow \u0026amp; Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.Curious? Time to risk it for the biscuit.\u003c\/span\u003e\u003c\/p\u003e","brand":"Beaumaris Books","offers":[{"title":"Default Title","offer_id":42536701231184,"sku":"9781923293953","price":35.09,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0211\/2428\/files\/9781923293953_1.jpg?v=1781506742","url":"https:\/\/beaumarisbooks.com.au\/products\/from-the-ground-up","provider":"Beaumaris Books","version":"1.0","type":"link"}